Just days after the NFRN reminded publishers of the dangers of not accompanying price rises with pro rata increases to the margin that retailers receive, Trinity Mirror has demonstrated that it was listening by announcing that it is putting up the price of its Sunday titles, with stockists receiving a 2.1p increase on every copy sold.

From Sunday (June 4), the price of the Sunday Mirror and Sunday People will increase by 10p to £1.50 with an accompanying pro rata terms increase for retailers from 29.40p to 31.5p.

The move is in stark contrast to earlier this year when the publisher increased the price of its weekday and Saturday editions of the Daily Mirror but cut retailer terms by 0.9 per cent and 0.4 per cent respectively.

At the time the NFRN wrote to Trinity Mirror chief executive Simon Fox expressing its disquiet.

NFRN Chief Executive Paul Baxter said: “On May 23 the NFRN gathered together national newspaper publishers and news wholesalers to discuss ways in which they could help deliver a profitable future for the news industry.

“At that summit a range of issues critical to the success of the supply chain were debated, including on time delivery, voucher handling and insertion payments and the need for pro rata margin increases to accompany cover price rises.

“We are pleased that the representatives from Trinity Mirror who were present at our summit have listened to the NFRN and its concerns and taken positive action. Independent retailers are facing ever increasing operating costs and are dependent upon pro rata terms to remain viable.”

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