A major nationwide advertising campaign has been launched to alert holiday makers of the consequences of selling untaxed tobacco in Britain.
Poster and phone box adverts at strategic locations show the despair shown by individuals caught bringing tobacco back home from overseas for illegal re-sale.
The adverts target key tourist hubs including airports, the port of Dover and central city locations in Central London and Edinburgh.
Holiday makers are reminded that they face serious consequences if they are caught bringing back cheaper cigarettes and rolling tobacco to sell into friends, family members, colleagues or even strangers.
The campaign has been launched by the TMA and its director Rupert Lewis said: “Reselling tobacco bought overseas is not a victimless crime. It directly impacts smaller independent shopkeepers who are forced to compete against illegal tobacco sales and it badly harms their businesses.”