Score this summer with Panini’s World Cup trading cards and stickers

NFRN members can score this summer with the launch of Panini’s World Cup trading cards and stickers.

This is a fantastic opportunity for independent retailers to share in the success of World Cup mania, and with projected sales of £50 million, it’s a chance to see your sales and profits go through the roof.

Further maximise this great sales opportunity by ordering your FREE World Cup Sticker Albums today!

Fifa World Cup Russia 2018 150From Thursday June 14 all football fans eyes will be on Russia when the 2018 World Cup kicks off but according to Panini circulation manager Henry Smith independent retailers should be warming up now in preparation for strong sales of stickers and trading cards.

“World Cup packet sales have grown during every tournament since Mexico 1970,” he said. “In 2002 sales of stickers and trading cards amounted to £6 million; in Brazil it was £41 million and we are hoping to hit £50 million this year.”

Little wonder then that he describes the 2018 World Cup as “the independents opportunity of the year, explaining: “The World Cup is the biggest collection by far. It outsells all collections by four to one.”

Christopher Lynn, NFRN account manager from Panini distributor Marketforce, agrees.  Four years ago independent retailers sold a massive 12,250,000 World Cup packets, netting themselves £7,300,000 in RSV.

“Each independent sold an average of 588 packets of stickers and four starter packs, delivering £350 in RSV in just a two to three month window,” he added.

This year the official 2018 Adrenalyn XL Trading Card Collection kicked off on February 22 while the Official FIFA World Cup sticker collection makes it debut on March 22, with 100 pack counter display units, 682 stickers to collect and five sticker packets.

Both sticker and trading card collections are on full SoR and Mr Lynn has promised a weekly distribution into wholesale so packs are always available. However, any member experiencing problems are advised to contact NFRN Connect.

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Massive marketing activity will support these launches, including TV advertising, newspaper sampling, cover mounting, social media and a Panini bus tour which will visit selected retail outlets.

Interest in the collection will heighten from Saturday April 21 when a sticker album is given away free in the Sun. Again, this will be supported with TV advertising.

Strong sales are expected throughout May, even though there are still four weeks to go before England kick off.

“Panini has taken learning from each tournament and we intend to make 2018 bigger and better than before,” said Mr Smith.

Panini is encouraging independent retailers to keep the cards on sale until October to allow football fans to complete their collections.

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Order your FREE World Cup Sticker Albums

To order your FREE World Cup Sticker Albums just complete the form below by 31 March 2018.

All information provided will be shared with Panini and their distributor Marketforce for the sole purpose of supply of required FREE World Cup 2018 Sticker Albums, and will be held for a period of 4 weeks post delivery.

Albums are expected to be delivered by your news wholesaler on 22 April 2018 – subject to availability.


Key Dates

22 March: Stickers Launch
21-27 April: Free Albums
10 May: England Trading Cards Launch
14 June: World Cup Starts
15 July: World Cup Final

England play Tunisia on June 18; Panama on June 24 and Belgium on June 28.

Barcodes & Prices

Packet: 8018190084986, £0.80
CDU: 8018190087031
Starter-pack: 8018190084979, £3.99
Multi-pack: 8018190087789, £4.50
Pocket Tin: 8018190086904, £12.99

Top Tips!

Create impactful in-store display

Encourage and promote World Cup collections to your customers

Position collections near your till to maximise visibility

Order stock regularly via your news wholesaler

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