The eagerly anticipated Official Premier League Adrenalyn XL Trading Cards have landed!

Panini are taking the helm of this iconic brand for the very first time and are proud to present the first Adrenalyn XL Trading Card Collection under the Premier League brand. The new, official trading cards hit shelves today (5 September 2019) and will feature the Premier League’s top talent.

Including all 20 clubs in one of the world’s best and most exciting leagues, this is a must-have collection for football fans and collectors alike. This superb collection features 469 trading cards plus 26 LIMITED EDITION cards to look out for. Collectors can activate their cards in the free to download Adrenalyn XL app, trade and compete with their friends.

Collectors can get their hands on standard packs from today (5 September), and further boost their collection when the starter pack hits shelves on 12 September. This includes a collector’s binder, game board, mini checklist, 24 trading cards, a magazine game guide and two limited edition cards. Starter packs are priced at £6.99rrp and packets, which include six trading cards each, are priced at £1.00rrp.

Mike Riddell, Managing Director of Panini UK: “We are incredibly excited to launch Premier League Adrenalyn XL trading cards and we are investing in an unprecedented marketing campaign which will take the UK by storm. This launch is a major milestone in our worldwide partnership with the Premier League.”

With this being arguably the highest profile collection of the year, Panini will be launching a heavyweight marketing campaign behind the collection which includes investment in TV, VOD and digital. The launch campaign will also see the sticker and trading card company working with key influencers, with a range of exciting promotional activity taking place across their social channels. There will be magazine cover mount activity and nationwide schools sampling campaign in addition to a Premier League Adrenalyn XL tour kicking off in late September.

There will be investment at retail across a broad range of sales outlets.

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