The NFRN is reminding news stockists that they could take control of cover prices after newspaper publisher Reach again raised the price of one of its Sunday papers and reduced the percentage margin that retailers receive by 0.4 per cent.

From this weekend the price of the Sunday Mail in England, Wales, Scotland and Northern Ireland will go up by 10p to £2, with Reach advising retailers that they would now receive 40p for each copy.

Responding, NFRN National President Stuart Reddish said: “This is another kick in the teeth for struggling independent retailers. Since the beginning of the year Reach has systematically cut terms when it has increased cover prices and yet the publisher seems to think that retailers should be grateful for the small crumbs on offer.

“The retail letter announcing this latest move is highly misleading as Reach is hiding the fact that it has, once again, cut retailers’ margins.

“Without pro rata terms to offset increased overheads newsagents are being squeezed financially. That’s why I am reminding retailers that they can exercise their right in obliterating the printed RRP on the Sunday Mail and set their own cover price and determine their own margin and that if they offer a home news delivery service that they can increase their charge.”

In January Reach increased the price of weekend copies of the Daily Star but reduced terms from 22.50 per cent to 22 per cent.

In March the Daily Mirror increased its price but the retail margin was cut to 20.80 per cent. In April the margin on daily editions of the Daily Express was cut to 22 per cent and to 20.6 per cent for its weekend titles and the Saturday Daily Star.  The Sunday margin fell even further to 20.54 per cent.

Just last month cover price rises on the Sunday Mirror and Sunday People were  accompanied by a 0.5 per cent fall in terms.

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