The NFRN has called on newspaper publisher Reach to “properly reward” retailers after it discovered that a cover price rise on the Daily Record will be accompanied with a cut in the margin that its stockists receive to 20 per cent.
On Monday (October 28) the weekday edition of the Daily Record in England, Scotland, Wales and Northern Ireland will increase by 5p to 85p but because the percentage margin is dropping from 20.8 per cent, retailers will receive 17p per copy sold, instead of 17.68p.
The following weekend the price of the Saturday paper will increase by 10p to £1.30 which means retailers will receive 26p for every copy sold rather than the 26.78p they would have received had pro rata terms been maintained.
Commenting, NFRN National President Stuart Reddish said that at a time of declining newspaper sales, it was important for publishers to incentivise retailers by properly rewarding those who are best placed to promote and sell their titles.
He added: “This latest move by Reach gives retailers yet another reason to give greater attention to higher margin categories and give these products more space in store to maintain or grow their bottom line.
“At a time when innovation in the market is few and far between, meaning that ongoing reasons for readers to purchase a newspaper are, sadly, lacking is it any wonder that the news category is becoming less relevant in independent retailers’ stores?
“We need the industry to promote print to our members and to their readers to ensure that newspapers are front of mind, loved and nurtured. The reality, otherwise, is that news stands will be placed further back in our members’ stores and sales will fall yet further.”
Mr Reddish said he was keen to meet with senior Reach circulation personnel, not only to lay bare the effects that margin cuts have on retailers but to explore ways in which both parties can work together to continue to promote the Daily Record to ensure that readers still purchase it despite the extra cost to them and the decreased percentage copy margin to the retailer.