A delegation of NFRN officials including National President Mike Mitchelson and Vice President Stuart Reddish joined fellow retailers at News UK on Friday October 5th for the Retail Summit: News Matters, a major industry event.
Introduced by News UK Chief Operating Officer David Dinsmore, the Summit focused on the continued retail power of the newsbrands category (worth £1.8bn in sales last year). It also brought together a range of speakers in an agenda which shone a spotlight on the innovative ways retailers can utilise the loyalty of newspaper consumers, and deliver more revenue in-store.
News UK Director of Retail Sales Neil Spencer says: “Our message to retailers is clear: our readers are your shoppers. Over 5.3 million transactions everyday include a newspaper – and newspaper shoppers are big spenders, generating an average weekly convenience spend of £223. We know that 75% of newspaper buyers purchase at least one other item when they buy their paper, and when retailers place newspapers strategically, they can see growth in adjacent products by an average of 17%5.”
The News Retail team identified a raft of reasons why news is still a big deal for retailers:
- 61% of consumers trust traditional newsbrands – the highest trust levels since 2012
- 14.1m people read a print newspaper every single day, and 900k of these are subscribers
- 83% of newspaper shoppers would walk away from a shop that didn’t stock their favourite title, 48% of would buy elsewhere
The News Matters summit saw speakers including The Times Retail Editor Deirdre Hipwell, The Sun Consumer Editor Dan Jones, Spar (UK) MD Debbie Robinson, as well as experts from retail consultancies including Bolt Learning, Foresight Factory and Localistico.
The News Retail team underlined News UK’s investment in continued marketing innovation, unveiling newly designed and highly ergonomic counter units and display fixtures – including shop front digital displays – which they’re currently trialling with retailers to maximise the opportunities at the point of purchase.
At the event News UK launched a competition for one lucky retailer to win a fully installed, brand new, state-of-the-art counter unit – maximising facings at point of sale, with space designed to display food-to-go offerings alongside newspapers and magazines. To enter, all retailers need do is send an email to firstname.lastname@example.org explaining why their store should be considered. News Retail will then be in touch to arrange a visit.
Neil says: “We want progressive retailers to work with us in order to realise the true potential of News; and our expert sales teams are at your disposal. Display newsbrands prominently in prime positions, and we’ll enhance that visibility through a range of display solutions. And finally, get behind our in-paper offers and solutions – and we’ll boost your marketing with attention-grabbing POS material. News UK partner stores outperform the market. Let us work with you to maximise the newsbrand opportunity.”