Big & Little Crochet is a complete collection of patterns for every crochet lover to treasure and keep. Each themed book will have 8-10 patterns plus step-by-step instructions for all the stitches you’ll need to know to make a fantastic range of stylish makes for you, your home and your family.  Every issue comes with a ball of high quality yarn to make a beautiful hexagon throw block-by-block.

Independent retailers are forecast to capture a 27% sales share of this launch, this means a potential of over 32,000 sales.

You can secure your share of sales success by;

  • Not early returning supplies
  • Providing strong displays
  • Ordering more supplies from  your wholesaler if you sell out or low on stock

Key launch details

  • Publisher: Hachette Partworks
  • Target Market: Women 35+
  • On Sale: Wednesday, 7 March 2018
  • TV Advertising: Yes – £1 million campaign starts 7th March 2018, the collection will also be heavily supported on social media
  • No of Parts: 72 Parts
  • RSV value of 1 customer who completes collection: £354.28
  • Frequency: Fortnightly
  • SOR: Fully SOR
  • Part 1 price of 99p,  Part 2 £2.99,  Part 3+ £4.99

Did you know?

Partwork unsolds are not wasted, but re-used across the newstrade, so it’s important that once offsale any returns are carefully placed into cardboard boxes to return to wholesale.