Camelot has launched a new and improved National Lottery retailer hub for its retail partners.

With a host of new features, the site offers an array of information and tools – all in a user-friendly environment – helping retailers get the most from being a National Lottery retail partner. The hub has also been optimised for mobile, allowing access to current POS, National Lottery news, information and training guides anytime, anywhere.

In addition to improved user experience and functionality, retailers can benefit from brand new features, such as the multi-store retailer tool, which enables retail partners who have more than one store to centralise them all under one login. This means one password, rewards account and Mastercard – making it simple for retailers to manage multiple stores.

Other additions include a new notification function, which instantly alerts retailers to any newly available information – such as when new bonus events are live and important National Lottery news – using a notification bell in the top right hand corner of the site. So retailers will never miss a thing!

The new hub also offers even more ways to get in touch with Camelot. Retailers can now select the new customer service self-serve tool to have a wide variety of questions answered immediately, and a handy ‘Help’ section lets users perform numerous tasks, including ordering a new card and updating details.

Further updates will continue to be rolled out on the site.

Much of how initiatives work on the hub will remain the same, including the Site, Stock, Sell rewards scheme, which last year paid out over £725,000 in retailer rewards.

Commenting on the launch of the new site, Camelot’s Retail Director Jenny Blogg said: “Our retailers are essential to the continued success of The National Lottery and we’re always looking for ways to improve their overall experience with us. We hope they like the new retailer hub, which we’ve developed in response to their feedback, and benefit from its improved capabilities.

“The new retailer hub will help them maximise sales of National Lottery products, while promoting healthy and responsible play. Ultimately this will help contribute to the, on average, £30m raised every week for Good Causes.”

Once retailers have signed up, they will be able to access their personalised dashboard.

The new retailer hub can be found at

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