– Special Set For Life retailer incentives are on offer to support launch activity around the new game
– Draws will take place on Monday and Thursday, meaning every week day will now see players going into retailers to buy National Lottery tickets

Camelot’s retail partners can expect big things from The National Lottery’s new draw-based game, Set For Life, which launches this week with a top prize of £10,000 every month for 30 years.

Attracting both experience-seekers and those looking to plan for the future, the game promises to appeal to a wide range of people, including millennials – providing a huge opportunity for National Lottery retailers to increase footfall and, ultimately, boost their bottom lines.

To maximise sales and spark interest from players, retailers should have the new Set For Life POS ready for when tickets go on sale Friday 15 March. The first Set For Life draw takes place on Monday 18 March.

The launch of a new draw-based National Lottery game is always special. So, to mark the big occasion, there are some fantastic incentives available to retailers.

Camelot is offering its retail partners the chance to win an incredible £1,000 a month for an entire year, simply by answering two questions before Friday 15 March. In addition, from now to 5 April, retailers can earn £10 by uploading a photo of the new Set For Life POS. Full details of both incentives are available at www.nationallotteryallstars.co.uk.

Along with supplying new POS to its 44,000 retailers, Camelot is supporting the launch of Set For Life with its new ad campaign ‘Make every month amazing’, featuring TV, Print and Social Media advertising to drive ticket sales – and players through the doors of National Lottery retailers.

Camelot’s Retail Director, Duncan Malyon, said: “Set For Life offers National Lottery players something completely new and meets a different set of consumer needs, especially among younger people. It’s a great addition to our range of games and means that we now have a portfolio that offers something for everyone. We think players will be really excited by Set For Life – and that’s great news for our retail partners, sales and, most importantly, returns to Good Causes.”

National President Mike Mitchelson said: “It is great to hear that from March 15, Camelot is bringing a new game to the market. For national lottery retailers this will undoubtedly bring extra footfall into their shops on Mondays and Thursdays before the weekly draws take place as well as providing another opportunity to support good causes.

“I would urge all members who are national lottery operators to throw their support behind this new sales opportunity and to take full advantage of the marketing materials that Camelot has said it will be making available in due course.”

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