On 15 February 2017, LEGO launched a new special edition magazine. Out every month, LEGO:SPECIAL EDITION will feature the hottest LEGO brand of the month to tie in with toy releases and movies.

LEGO is the number one brand for boys and now generates 34% of the RSV of the boys market and is the driver of primary boys magazine growth.

There are so many LEGO brands for boys and LEGO:SPECIAL EDITION will showcase them all!

The first edition goes on sale 15 February 2017 at £3.99 (for issue one) and features Lego Batman (front cover below).

Lego Special Edition February 2017 front cover.

Source – Frontline (the NFRN’s magazine category partner)

 

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