Nestlé Waters® has launched a nationwide search for the next aspiring retailers within the convenience industry. The competition is an extension to the Buxton® “Up and Coming” marketing communication campaign launched last month and it aims to unearth talented individuals who have shown resilience, commitment and dedication to the Bottled Water Category, Sustainability or their Local Community. It is now open for entry from all convenience retailers.

This “Up and Coming” retailer talent competition follows the launch of the Buxton £1.8m marketing campaign with TV adverts that hit screens on the 3rd of June. The creative follows stories of resilience and determination from three up and comers from the worlds of music, sport, and dance. The advert explores how these individuals have overcome their struggles and obstacles while building resilience to achieve their ambitions.

A panel of experts from the NFRN and Nestlé Waters® will review the entries and award a winner from each of the three categories. The judges will mark candidates against their work and dedication carried out across the categories, with particular attention given to the challenges they have overcome. Winners should demonstrate resilience, determination and a journey of self-improvement and discovery, as well as being a well-rounded individual with a passion for benefiting not just their business but the community around them too. The prize consists of a weekend for two in the beautiful Peak District, home of Buxton® mineral water, as well as free stock worth £200 and expert category advice from Nestle Waters®.

Severine Hemms, Shopper Marketing Manager at Nestlé Waters® UK, comments: “I am thrilled to launch this channel specific competition to excite and reward convenience retailers who are working extremely hard. The “Up and Coming competition allows us to celebrate talent and create strong retail partnerships for the future with Nestle Waters.”

The competition launched at the NFRN’s annual conference on 17th June and in the June edition of its members’ magazine The Fed.

To enter, either nominate yourself or ask an industry peer or colleague to put your name forward, by providing in no more than 200 words, why you deserve to win and do include imagery to help support your entry. Your entry should include your name, email address, phone number, the name of your store and the category you are entering. Please email it to: no later than 31st August 2019.

Visit for further details and full terms and conditions. Good Luck!

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