Coca Cola’s reinforcement of its commitment to recycling with its vow to double its use of recycled plastic has been welcomed by the NFRN.

Chief Executive Paul Baxter, who attended the launch of the soft drink giant’s new sustainable packaging strategy, said: “NFRN members recognise the damage that discarded drinks containers cause to the environment and as responsible retailers feel they have a duty to play a pro active role in helping to reduce littering and increase recycling rates, which is why we are keen to explore opportunities presented by deposit return schemes (DRS).

“I was pleased to be able to hear first hand Coca Cola’s proposals for testing deposit return schemes and welcome this move as it will be an important learning opportunity for all.

“The NFRN is pro-actively engaging with like-minded stakeholders in debate as we want to be central to any industry solutions and to ensure that these will benefit and not hinder independent retailers.”

Alongside its commitment to double the amount of recycled plastic it uses across its portfolio by 2020, Coca Cola’s new package of measures includes using brands and marketing to promote recycling and championing the reform of the UK recycling system to boost recovering of packaging.

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