NFRN member Peter Thurlow, who owns Wordsworth News in Huddersfield, is now £10k better off after winning Camelot’s Site, Stock, Sell quarterly prize draw.

Peter commented, “Initially I thought it was someone winding me up. But it wasn’t and it means that my wife can finally get her new kitchen. It will make our lives a lot easier and more comfortable!

“The AllStars rewards program is absolutely brilliant! Aside from the chance to win £10,000, the Site, Stock, Sell standards programme really helps drive sales and it’s great to get rewarded for doing the right things.”

The 10-point Site, Stock, Sell is part of Camelot’s AllStars rewards programme. It helps retailers improve their in-store standards and increase sales throughout the year by asking simple questions covering site (e.g. Is The National Lottery Playstation in the best possible location?), stock (Is the Scratchcard dispenser full?) and sell (Is your store displaying up-to-date posters?). The programme is accompanied by a bespoke rewards scheme – in which retailers can earn up to £140 in cash rewards every year.

To celebrate the March launch of the new National Lottery draw-based game, Set For Life, Camelot is also offering its retailer partners the chance to win an incredible £1,000 a month for a year. To enter, retailers simply have to go to, login to their account and watch a short video about the new Set For Life game, before answering two questions about the game. If they answer both questions correctly, they will be automatically entered into the prize draw.

Source: Camelot

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