Picture: Guardian editor-in-chief Katharine Viner holds the first edition of the new tabloid Guardian at its new printing site, Trinity Mirror Printing in Watford, on 14 January 2018. Credit – The Guardian/Alicia Canter

On Monday 15 January 2018, The Guardian launched in tabloid format and unveiled a new look for its digital editions. The Observer will launch as a tabloid on Sunday 21 January.

The print format change will generate significant savings and forms part of Guardian Media Group’s three-year plan to break even at an operating level by April 2019.

Printing and distribution of the newly formatted Guardian and Observer newspapers will be carried out by Trinity Mirror plc. The newspapers will be printed in Scotland for the first time, leading to improved distribution for Scottish readers.

All sections and supplements of The Guardian and The Observer have been redesigned to offer quality journalism in a tabloid format. A number of editorial and design innovations and improvements have been introduced including:

Editorial

Every weekday The Guardian will appear in three sections:

  • news, politics, international affairs and financial news in the main section, with sport starting on the back page;
  • Journal, a new daily pullout section of opinion and ideas, featuring the best writing and thinking from around the world — Guardian columnists, long reads, obituaries, letters and the cryptic crossword, and new fortnightly elements on science, economics and commentary from Europe; and
  • G2, The Guardian’s much-loved features, arts and culture pullout, which has had an effervescent redesign.

On Saturdays, as well as the news section, Journal and a standalone Sport supplement, The Guardian will include five magazines:

  • a redesigned Weekend magazine, including some new features and columnists;
  • Review, now a beautiful and stylish books magazine;
  • the hip and essential Guide;
  • Travel, full of exciting holiday ideas; and
  • Feast, a brand-new 24 page food magazine featuring recipes and outstanding food writers – including new restaurant critic Grace Dent.

The Observer has also been redesigned, and will include:

  • The new look Observer Magazine will include exciting new columnists as well as moving and inspiring personal stories, travel, fashion and dazzling photography and photo-reportage.
  • The New Review will continue to embrace cultural and intellectual reporting, covering the arts, politics, books, science and technology.

Design

  • New Guardian and Observer mastheads – confident representations of their reputation for serious, trusted journalism as quality global news brands.
  • An updated colour palette for both in print and online, using bold, striking colours around the core sections of Guardian journalism: news, opinion, sport, arts and lifestyle.
  • A new font, called ‘Guardian Headline’, that is simple, confident and impactful. The new font has been created in collaboration with design agency Commercial Type, who created the original ‘Guardian Egyptian’; and
  • Despite the smaller format, the main text font remains the same — with marginal positive changes to size, line spacing and overall typesetting to improve readability.

 

Katharine Viner, editor-in-chief, Guardian News & Media, said: “Since we announced our plans to change format seven months ago, it’s been an exhilarating period of creativity, imagination and focus, and I’m thrilled with the result: a new paper that feels bold, striking and beautiful, and still unmistakably The Guardian. It has also been a fantastic opportunity to redesign our website and apps.  The new Guardian will be a space for big ideas, for debate, for clear thinking and new perspectives.

“Our move to tabloid format is a big step towards making The Guardian financially sustainable and ensuring we can continue to invest in agenda-setting journalism for generations to come.”

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