Shops all over the UK will be bathed in an orange glow this week, as tickets for The National Lottery’s new EuroMillions HotPicks game go on sale on Thursday (25 January) – with the first game taking place on Friday (26 January).
Retailers should have already received and sited their EuroMillions HotPicks POS. The in-store kit – which has an ‘explosive’ orange theme – includes free-standing display banners, posters, balloons, bunting, player leaflets and leaflet holders, Playstation inserts, and a Scratchcard dispenser flash.
EuroMillions HotPicks – which is priced at £1.50 and played on the same days as EuroMillions (Tuesdays and Fridays) – will also be supported by a massive marketing campaign running across TV, video on demand, digital, out of home, radio and social media. So, retailers can be sure to expect a sales boost from both the new game and an extra Thunderball draw day (Tuesday), starting from next week (30 January).
Retailers should ensure that they site the new EuroMillions HotPicks play slips and swap their old Thunderball play slips for the new ones – which feature the Tuesday draw day – as early as possible on Thursday (particularly as the old Thunderball play slips will no longer work in the National Lottery terminal).
In addition, independent retailers still have a shot at winning £20,000 as part of the EuroMillions HotPicks retailer incentive. Thousands of pounds has already been won, but the grand prize of £20,000 has yet to be drawn. To be in with a chance to win, retailers should visit nationallotteryallstars.co.uk and enter before 11.50pm on Thursday (25 January).
James Pearson, Head of Retail at Camelot, said: “Brand new EuroMillions HotPicks and the addition of a Tuesday Thunderball draw will both provide a great opportunity for stores to kick off 2018 with a bang. These changes will offer further choice and value to players, and help drive sales and footfall – not to mention that all-important sales commission for our retailers.
“This is all part of our strategy to get The National Lottery back into growth and raising as much money as possible for Good Causes, so we appreciate the support of our retail partners in helping us raise awareness and get the new game off to the best possible start.”