Leading proof of age provider CitizenCard has teamed up with digital identity app Yoti to offer a new £9 digital ID solution. Anyone in the UK can apply for a Yoti CitizenCard which can then be used as an affordable and safer way of proving their identity, both online and in person.

The Yoti CitizenCard displays a PASS (Proof of Age Standards Scheme) hologram endorsed by the Home Office, along with the National Police Chiefs’ Council (NPCC) and Home Office Security Industry Authority (SIA) logos.

Yoti is a free app that lets people prove their age and identity to businesses, verify the details of people online, and log in to websites without having to remember passwords.

Robin Tombs, Yoti’s Chief Executive, explained: “Everyone should have a simple and secure way to prove who they are.  They shouldn’t miss out on accessing services just because they haven’t got a passport or driving licence.  By partnering with CitizenCard we can offer people a more affordable ID which can then be used to create a secure digital identity – giving them an easier and safer way to prove who they are, and protect themselves from the growing risk of identity fraud.  As a parent to teenagers myself, I’m excited about the potential this brings to families across the UK.”

Leon Livermore, Chief Executive of the Chartered Trading Standards Institute, welcomed the launch of the Yoti CitizenCard: “Businesses need to check that their customers are the right age, whether that’s online gambling, a chatroom for children or a convenience store selling alcohol, tobacco or lottery.  The combination of a smart CitizenCard and Yoti’s digital identity app is the perfect solution for young people and I would recommend that businesses integrate with this to safeguard their legitimate trading.”

Andrew Chevis, CitizenCard’s Chief Executive said: “CitizenCard and Yoti are both committed to offering this affordable and accessible identity solution to anyone in the UK.  The combination of a CitizenCard in the wallet or purse and Yoti’s digital identity app puts young people firmly in control.  I’m excited by the potential of this and we look forward to unlocking additional benefits for cardholders via the Yoti Key smartchip on the card in the months ahead.”

The Yoti CitizenCard will be made available free of charge to schools, colleges, universities and charities working with young people across England and Wales

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