The Newspro Toolkit

The Newspro Toolkit provides you with the support and advice you need to maximise your profitability in the news category.

If you would like to request any of the toolkit items or have any questions, please email newspro@nfrn.org.uk

The Newspro strategy will provide you and your business with the following key benefits in both sales opportunities and savings in resource.

The key benefits to your news category are:

  • No unauthorised amendments to your range from wholesale – no unwanted or unexpected product
  • Reduction in time spent on category
  • Improvement in store efficiencies
  • Improvement in cash flow
  • Improvement in display
  • Greater customer experience

Whilst Newspro is designed to increase the efficiency of the news category, there are some areas you can also look at in store to minimise losses and maximise sales.

The standards that follow are provided as an aid to assist you and your staff to achieve this.

The toolkit is spilt into 4 areas and is available to any member at any time, but ideally best used when you have signed up to Newspro category management, are starting out, or have a new member of staff managing the category for you.

The intention behind this approach is to help you focus on the areas that you understand and are confident with or for the NFRN to provide you with the support you need to maximise your profitability in the category.

Each of the items in the toolkit are available for free and can be posted or emailed to you. If you would like to request any of the toolkit items please email newspro@nfrn.org.uk

 

The 4 parts of the toolkit are:

  1. Serving your Customers
  2. Sales, Product & Promotional Information
  3. Helpful Advice & Information
  4. Developing your Display
1. Serving your Customers

Serving customers and satisfying their needs is at the very heart of good retailing. Sadly however and often due to busy schedules or the wrong assumption that every customer already knows what you stock and what services you offer, the basic services you offer can be overlooked and in turn the overall profitability of your business reduced.

As you will already be aware serving customers and satisfying their needs is at the very heart of good retailing.

Please see below just some of many areas that can help improve your offer to your customers.

a) Just Ask

Just Ask is a recognised industry consumer facing brand that is understood and continues to show increasing awareness to customers. Newspro encourages all stores to expand their virtual magazine space by placing one-off or regular orders for any customers.

To request a POS pack which includes posters and shelf cards for free, please email connect@nfrn.org.uk

b) Press Pause

This is a campaign supported by the main distributors to market magazines as a whole to consumers and increase retail sales, particularly by increasing frequency of purchase. It encourages consumers to ‘Press Pause’ and take time out with a magazine and try different titles. A POS pack including A3 & A4 Posters plus shelf stickers, is available by request, by emailing NFRN Connect on connect@nfrn.org.uk

c) ‘Newspaper and Magazines on sale here’ poster

The move to convenience and larger store format type retailing has resulted in many newspaper and magazine displays being reduced. This, together with a number of multiple retailers moving this category back further into their store, is leading to customers finding it harder to find the magazines they want. You may want to reconsider the position of the category in store, and using a ‘Newspaper and Magazines on sale here’ poster, it reminds customers that you offer this product.

Download the poster here: Newspapers and Magazines on sale here

d) We accept vouchers

For many members, vouchers are either loved or hated, but what is sure, is that paper based vouchers are on the increase and consumers are actively looking for money off offers / savings in these difficult economic times.

Using the posters below in your store can help build and create a local USP as well as avoid any difficulties for customers who might be reluctant to ask you. To download just click on the required poster below and then display them prominently in-store.

Download the poster here:  All Vouchers Accepted Here

Download the poster here:  Newspaper Vouchers Accepted Here

2. Sales, Product & Promotional Information

In order to maximise sales it is important that you keep abreast of developments and opportunities within the category

There are 4 key areas in which Newspro assists you to grow your profitability:

Weekly Newspro Updates

Provides pertinent information for you and your staff.Each week Newspro will provide members with updates to help you maximise your business including; new launches, publisher promotion, and hints & tips on best practice.

The latest issue will be available here shortly.

Availability

The importance of having good availability of the best-selling products remains the number one service requirement for your customers and is more critical today than ever before.  Your range has been designed so you have key bestsellers as the core

The Core Titles Daily Availability Checklist is provided as a tool to be used by staff, to check if your core bestsellers are available daily. The titles are listed on the right hand side of the form, with relevant boxes for days Sunday to Saturday. Details of day of sale (weeklies) or Fortnightly (F), or Monthly (M) is also provided. An extract is given below.

Newspro magazines availability checklist extract

The checklist will be available here shortly.

Local events calendar

For you to record local events and opportunities.

In addition to national events there may be local events that are key to your sales. This calendar allows you to record these and will help act as a reminder.

Download Newspro Events Calendar

Collectables

These can be a great source of revenue. Key selling titles include: Match Attax – September new issues, Panini World Cup, new Disney Pixar film launches.

Include pre-sell order form, swap shops and events.

The latest product information will be available here shortly

3. Helpful Advice & Information

Whilst Newspro is designed to increase the efficiency of the news category, there are some areas you can also look at in store to minimise losses and maximise sales. This section of helpful advice and information is as much about guidance and support and where to go for help if required.

In-Store Routine Best Practice

There are tasks that as experienced retailers you will already be doing. However, to aid this the in store routine Best Practice Checklist features the key things to consider on a daily, weekly and monthly basis and allows you to delegate work accordingly to your members of staff.

Download the document here: In-Store Routine Best Practice Checklist

National Title File

The National Title File provides the news industry with information about magazine and newspaper titles handled by the UK news trade. It includes the title name, cover description, retail price, cover barcode, on-sale/off-sale dates and market segmentation and is used as a source of reference. The website www.nationaltitlefile.co.uk is operated by the Association of Newspaper and Magazine Wholesalers (ANMW) which is a trade association representing the wholesalers of newspaper and magazines in the UK.

4.Developing your Display - NFRN Newspro Planograms

Making your display stand out is the key to great profitability, yet sadly it is often given less thought than it should. Below is some advice to assist you with your display.

Top selling titles should be full faced for greater impact to draw customer attention. This provides a powerful visual impact to attract customers. By ensuring that customers can easily find the most popular magazines, this will promote additional sales.

When merchandising your magazine categories, arrange titles in blocks rather than in rows. This is because a block of titles with the same content is visually more attractive, provides more impact and is easier for the customer to browse without constantly moving along the shelves. (Please refer to your planogram for guidance)

a) Planogram 

A  Magazine planogram will assist you with your display. No two planograms can ever be the same, but the layout should flow so similar magazine titles are displayed near to each other in a logical rather than a random sequence

Please select the NFRN Newspro Planogram below that best suits your display:

1 Metre Independent Reversed – Traffic flow right to left

1 Metre Independent – Traffic flow left to right

2 Metre Independent Reversed – Traffic flow right to left

2 Metre Independent – Traffic flow left to right

3 Metre Independent Reversed – Traffic flow right to left

3 Metre Independent – Traffic flow left to right

4 Metre Independent Reversed – Traffic flow right to left

4 Metre Independent – Traffic flow left to right

5 Metre + Independent Reversed – Traffic flow right to left

5 Metre + Independent – Traffic flow left to right

If none of the above planograms best suit your display, then please email newspro@nfrn.org.uk 

 

b)  Hotspot Areas

Focus on key selling areas in your store.

Hotspots can be defined as an area of the fixture where customers are drawn to more often than others. This could be next to the till or right next to a door.

The best way of determining where the hotspots are in your store is to watch your customers and find out where they visit most.

Magazines placed in a hotspot area will sell better than if they are displayed elsewhere. Hotspots are normally in the middle of the fixture. However, if a fixture is more than 3 meters in length, the hotspot usually moves to either the right or left. The direction the hotspot moves depends on the customer flow.

Do the majority of people tend to move from left to right, or right to left in your store?

Hotspots are also related to shelf types. On flat shelved fixtures, the hotspot will be at eye level for example. On a multi-tiered rack, the hotspot is further down and tends to be on the front part of each section.

Members are also advised to be responsive to the views of their customers and in particular they are advised that they are not obliged to stock any titles if they have objections on religious, moral or other grounds.

 

c) How magazines should be displayed

The number, type and length of your shelves will determine how your magazines are best displayed. Top selling titles should be full faced for greater impact to draw customer attention. These are most likely to be your core range titles. This provides a powerful visual impact to attract customers. By ensuring that customers can easily find the most popular magazines, this will promote additional sales.

Working with the following points in mind will help you gain an effective display.

  • We strongly advise that you do not display magazines less than half faced. Magazines showing less than a third of their cover tend to make the display look crowded. Research shows it will put off customers and you will sell less.
  • Remember, you will also need to build in space for local direct delivered magazines, new and seasonal titles, for example Partworks.

 

How to request toolkit items or find out more

Each of the items in the toolkit are available for free and can be posted or emailed to you. If you would like to request any of the toolkit items or would like more information, please email newspro@nfrn.org.uk

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