Important Title Updates and Cover Price & Barcode Changes
Independent retailers can find here the major and need-to-know cover prices and barcode changes, as well as important title updates.
For the latest pricing & barcode information, please visit https://www.nationaltitlefile.co.uk
You can find below ABC sales figures for April 2019 with month to month and year on year comparisons.
Monday to Friday
Another steady month for sales with a slight fall overall of -0.8% against the previous month. All titles are showing a decrease against March 2019, ranging between The FT (-4.9%) to The Mail (-0.2%). Year on year the M-F market has fallen by 9.1%. Download Monday to Friday Data
Saturday continues to be the leading day for sales with April showing a +1.2% increase vs. March. All titles bar The Guardian (-2.4%), The FT (-1.9%) and The Telegraph (-0.6%) are showing positive increases. The Times is also reporting a year on year increase of +0.7%, which is out of sync to the overall year on year trend of -6.6%. Download Saturday Data
The People has recorded a very positive +3% increase month on month, this is the only title to show an increase with all others reporting a drop in sales. Overall the trend against March was -0.9% whilst the year on year trend is -11%. Download Sunday Data
You can find below ABC sales figures for July – December 2018
Reach deals news retailers with second body blow in just two months
NFRN National President Mike Mitchelson has accused publisher Reach of dealing news retailers with a second body blow in the space of two months by accompanying the latest cover price increases on two of its titles with a cut in terms.
From this weekend, the cover prices of both the Sunday Mirror and Sunday People titles rise by 10p to £1.70, but the margin the retailer receives will fall from 21 per cent to 20.5 per cent.
In a letter to the retail trade, Reach says that the profit paid to the retailer will increase to 34.85p sold. It concludes: “Many thanks for your continued, much valued support for all of the Reach titles.”
Mr Mitchelson responded: “What Reach fails to reveal is that the retail margin is down to a new low of 20.5 per cent. Had our terms been maintained we would actually have been receiving 35.7p for every copy sold.
“This is the second body blow that Reach has inflicted on us in just two months. Back in March the price of the Daily Mirror rose 5p but our margin fell to 20.80p. Now the margin on its two Sunday titles are falling to a new low.
“If Reach really did appreciate our continued support it would be taking on board the needs of independent news retailers.
“We have ever increasing costs which we have to fund. To do so we deserve our fair share of any cover price increases.
“To say we are disappointed is an understatement.”
Download the trade letter for new barcode details.
The New European Price Change
The New European will be going up in price by 50p from 16 May 2019. This will be a permanent change.
From issue dated Thursday 16 May 2019 the publication will be priced at £3.00. The barcode will be 9770958289987. This barcode is the same that was used for a previous temporarily increased cover price to £3.00 so should already be set up in your EPOS system.
Margins will be maintained meaning that your pence per copy and profits will increase.
The ROI edition will also go up by €0.50 from the same edition.
Should you have any questions please do no hesitate to contact the publisher at email@example.com or call on 01603 772738.
Price increases for Daily Express and Daily Star but retailers will see their margin cut
The NFRN has accused the publisher of the Daily Express and Daily Star of turning news stockists into April fools after announcing that it is raising the cover price of both titles but keeping the lion’s share of the increase to itself.
From next Monday (April 1), the price of weekday editions of the Daily Express moves to 65p, with Reach advising that retailers will now receive 14.3p for every copy sold. From Saturday April 6 the newspaper will cost £1, with the retail margin rising to 20.6p, and from Sunday April 7 the cover price increases to £1.60. Retailers will earn 32.96p.
From that same weekend the Saturday edition of the Daily Star will rise to 70p while the Daily Star Sunday will now cost £1.10, with retailers receiving 22.66.
What Reach spectacularly fails to mention in any of its communication to retailers is that the percentage margin on Monday to Friday editions of the Daily Express is being cut to 22 per cent and to 20.60 per cent for its weekend publications and for the Saturday Daily Star. The percentage margin that retailers will receive on the Daily Star on Sunday is falling further – to 20.54 per cent. Read more
Now Magazine set to close amid declining sales
TI Media has announced the proposed closure of their weekly celebrity title Now. The issue on sale 2 April will be the final edition, with the brand retaining an online presence via celebsnow.co.uk for the foreseeable future.
Group managing director for TI Media, Angie O’Farrell says: “The changing dynamics of the celebrity market – with consumers increasingly getting their fix of celeb news and gossip from other sources that can break stories immediately – means this audience is buying fewer and fewer magazines. As recent closures in this market highlight, this is putting weeklies like Now and its competitors under relentless pressure. Now’s circulation has been falling steadily over the past five years and with that decline forecast to continue, alongside a drop-off in advertising revenue, the magazine is simply no longer sustainable. It’s on this basis that we’re proposing to close Now and focus on the remaining titles in our Life & Style portfolio.”