Although inevitable, independent retailers have expressed their disappointment that a price rise on the Daily Record publication has been accompanied by a cut in the terms they receive for handling the publication.

From Monday (April 3), the cover price of the weekday edition rises 5p to 70p and on Saturday by 10p to £1.  However, the publisher admitted that it was adjusting the retail margin from 22 per cent to 21.4 per cent.

NFRN Chief Executive Paul Baxter said: “Following a price increase and terms cut on stablemate the Daily Mirror, it was wholly predictable that the Daily Record would follow suit although this is still a bitter pill for our Scottish members to swallow.

“Although no reason has been given for the price increase when challenged Trinity Mirror will no longer hide behind rising costs but our members are struggling too and such penny pinching is unacceptable, especially at a time when pro rata terms are required to simply help independent retailers stand still.

Earlier this month, the cover price of weekday editions of the Daily Mirror rose 5p to 70p but retail terms were cut by 0.9 per cent.  In Scotland, the price of the Mirror from Monday to Friday rose to 75p. The price of the Saturday edition, including Scotland, went up by 10p to £1.10 but the retail margin was reduced by 0.4 per cent.

 

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