Boost your magazine sales with NFRN Newspro

NFRN Newspro is a magazine category management solution that is designed to enable every member to boost their magazine sales. Newspro works in tandem with Store2Door, the Federation’s Home News Delivery advice service, to ensure that a complete category offer is made to consumers in respect of purchases both in and out of store. In June 2018, Newspro merged with the National Newsagent Network (N3) to provide members with even more benefits!

Promotional Updates - November 2018

Find out what’s hot on the magazine shelves this month, as well as the latest promotions that will help increase your sales, by downloading the latest NFRN Newspro promotional update.

Download Now

 

How Newspro works

Newspro closely emulates how a RMG (Retail Multiple Group) operates its news category. This is done by providing each store with a core range of bestselling titles. This defined range of titles is locked into the wholesaler system and through SMC (Store Manager’s Choice) you have the facility to add any discretionary titles that you may require.

You simply confirm which titles and quantities are required to your wholesaler, and the Newspro team will provide you with the complete package for your store. As space is limited and to maximise sales potential, low volume sale titles that sit outside the core range should be moved to customer saves. This enables you to provide both core best selling in addition to meeting customer save requirements.

The key benefits to your news category are:

  • The service is FREE of charge
  • You will receive no unauthorised amendments to your range from wholesale
  • Reduction in time spent on the category
  • Improvement in cash flow – on average £500!
  • Improvement in display and the customer experience
  • Monthly email newsletter informing you of the latest product promotions and guidance
  • Access to publisher-led promotional activity usually only available for multiple retailers
  • Stores outperform the independent channel by 7%*
  • show more

  • Availability is 1% better than other Independents*
  • Sales of TV listings by RSV have grown 8% better than the rest of the Independent sector as a whole*
  • Early returns are lower than the independent sector as a whole*
  • Deliveries on average are earlier than the independent sector as a whole*
  • show less

 
*Source: Smiths News

What’s the science behind the ranging process?

Of course every store is unique but across all stores there is a core range of titles that consistently sell well. This, plus other factors listed below, have been used by Newspro to decide on your core range of mandatory titles.

The factors considered when selecting your core range of mandatory titles:

 

  • 75% of total magazine sales come from the top 200 titles
  • Core Ranges are created using national rankings information, with sales trends overlaid to ensure the key selling titles are captured
  • Core Ranges have been built around your specific fixture size and the number of titles that can be displayed
  • Consideration is given to the number of titles per metre allowing you to give the maximum number of titles full face – maximising  your sales opportunity
  • Store Manager’s Choice* (SMC) provides the flexibility to add titles or increase the number of titles on a discretionary basis to fulfil demand. These are in addition to your core range and need to be notified to both the wholesaler and Newspro under the SMC facility. You can add or remove SMC titles at anytime via your wholesaler
Newspro Communication

As a Newspro member we will communicate to you regularly providing details of sales opportunities that may benefit your business, plus hints, tips and best practice for your news category.

The latest promotional update can be found at the top of this page.

Promotion Best Practice

Over the course of any year you may be asked to participate in centrally agreed promotions. In order to gain maximum benefit you are required to:

  • Comply with the criteria for the promotion. These may include providing photographs of promotion, or feedback either directly or through satisfaction surveys
  • Not early return promoted product

Below is an example of possible opportunities up until the end of the year. Please note that this is provided for illustration purposes and will be updated throughout the year and updates sent each week.

 

2018 Key Events & Seasonal Trends

 

Month Key Events Seasonal Suggested Titles/ Key Categories
June Football World Cup Kids – Summer Holidays FourFourTwo, Match of The Day, Children’s Magazines, Puzzle Magazines
July Football World Cup Kids – Summer Holidays FourFourTwo, Match of The Day, Children’s Magazines, Puzzle Magazines
August Premier League / Ryder Cup Kids – Back to School Exclusive kids promotion with selected newspaper
September Premier League / Ryder Cup Match Attax Launches Today’s Golfer, Match Attax, Children’s Magazines
October Premier League Match Attax Children’s Magazines
November Autumn International Rugby Kids – Half Term, Christmas One Shots Christmas Magazines, Good Housekeeping Christmas, Good Food Christmas Special, Radio Times, What’s On TV, Inside Soap
December Christmas Christmas TV Listings Christmas Magazines, Good Housekeeping Christmas, Good Food Christmas Special, Radio Times, What’s On TV, Inside Soap

 

How do I join NFRN Newspro?

To join NFRN Newspro, simply complete the online form by clicking the button below. A member of our team will then get in touch with you.

Alternatively, contact NFRN Connect on 0800 121 6376 (free from UK landlines) or email connect@nfrn.org.uk 

NFRN Connect is available 7 days a week to provide support and advice on:
 

  • Wholesaler issues
  • Newspro range or promotional  queries
  • Adjusting your range should you wish to change your selling space

 

The Newspro Toolkit

Whilst Newspro is designed to increase the efficiency of the news category. there are some areas you can also look at in store to minimise losses and maximise sales.

The NFRN Newspro Toolkit is designed to aid you in this, and is at the heart of our Retail Standards Best Advice Guidance and training sessions.

The Newspro service provides the extra support required to assist me in managing the magazine category.

Carl Pickering

NFRN Member

Everytime I have raised a query or sought advice from the Newspro team it has been answered promptly and efficiently providing a first class service to me and my business.

Chris Bridgett

NFRN Member

Through the various Newspro facets, we have created the opportunity for all NFRN members to improve on, yet retain a unique consumer offer so they can increase their profits from the news category.

Brian Murphy

NFRN Head of News

Related Member Benefits

NFRN Legal Plus

NFRN Legal Plus

Access a comprehensive package of legal support for your business to ensure you stay on top of complex legislation changes.

The Retail Mutual

The Retail Mutual

Providing members with business, liability, home and residential landlord cover options, tailored to the needs of retailers.

NFRN Legal

NFRN Legal

A free member legal helpline for telephone based legal advice available 24 hours a day.

NFRN Fuelwise

NFRN Fuelwise

NFRN Fuelwise is another money saving addition to the NFRN’s portfolio of benefits and services.